Our Story
Dear Cleo is a premium Australian pearl hair accessories brand inspired by the elemental power of the coastline and named after history's most iconic woman.
It began with a gift
On a family trip to Argentina, my mum bought my sister and me a pearl hair tie each. It was such a simple thing, yet it made us feel elegant, feminine and ready for anything. Back home in Australia, I couldn't find anything like it. So I decided to create it.
That small gift from one woman to the women she loved became Dear Cleo.
Named after a queen
Cleopatra was a ruler, a strategist and a woman who understood the power of presence. She brought prosperity and peace to her country, and more than two thousand years later she remains history's most iconic woman. We named Dear Cleo after her as a reminder that femininity and strength have never been opposites.
For the women who move the world
Women are the prime movers of humanity. We raise families, build businesses, lead teams, care for our communities and hold each other up, often all in the same day. Dear Cleo is for her: the woman who shows up fully, and who deserves something beautiful that keeps up with her.
Our pearl hair ties are designed to be worn every day, not saved for special occasions. Tie your hair back, take a breath, and step into your day effortlessly elevated.
A sisterhood, together
Dear Cleo has always been about the women beside us. Mothers and daughters, sisters, best friends, colleagues and the strangers who become friends. Together we are a force, and we believe every woman should feel that.
Shaped by the coastline
Dear Cleo is designed on the Gold Coast, and our Coastal Collection draws on the landscape we love: Shell, Sandstone, Driftwood, Midnight, Eucalyptus, Storm Blue, Sunset Blush and Coral Pink. Raw, elemental and quietly powerful, just like the women who wear them.
Thank you for being part of our story.
Paula
Founder, Dear Cleo